DERRICK LAMBERT X LRG

After being recorded outside of a Whataburger in Arlington, Texas, the video of Derrick Lambert went viral and the internet came to his defense. His response "I Ain't Fresh" became on overnight phrase. Lambert took to IG and posted a rebuttal, rocking a new LRG tee and pair of New Balance sneakers.

Our team contacted Lambert and after touching down in Dallas, we visited the local Dillard's to take "Unc" out for a shopping spree.

MEDIA COVERAGE

Major media outlets, including Complex and social influencers, joined in and shared Derrick's story with their followers.