420 Collection

Rooted In Culture Collection

The secret of a tree’s growth is found in the message: Deeper roots, stronger branches. The rise and grind of the underground culture is powered and inspired by cannabis and it’s magical powers. This is an elevated perspective that speaks to all creatives navigating today’s current climate.

We traveled to Long Beach to shoot our 4/20 campaign at Wonderbrett grow facility, one of the leading cannabis brands in the market place. The facility is one of the largest in North America and was designed to create small batch, craft style premium cannabis products at scale.