Lifted Research Group made a statement at this years Complexcon in Las Vegas. Inviting some of our favorite designers and artists in streetwear to give their take on the infamous LRG Dead Serious Hoodie.

Alex James, Sean Wotherspoon, Revenge, Nick Diamond, Half Evil, Fred Saint Foster, Bobby Hundreds, Shane Gonzalez and Desto Dub all put in work and blessed us with their homage to the legendary skeleton full zip.

“I remember my first time seeing someone wearing the Dead Serious Hoodie. I remember buying my first bootleg Dead Serious Hoodie at the Mall. I remember buying my first REAL one from Social Study in Frederick, MD and now I can say I Remember creating my OWN Dead Serious Hoodie with LRG. CRAZY HOW THE WORLD WORKS!” - Sean Wotherspoon

 

A 25th anniversary Dead Serious hoody and full complexcon collection was made available to attendees, including exclusive items like a glow-in-the-dark skateboard, mlb baseball bat and batting gloves, plus new shirt designs, hoodies and fleece kits. 

Desto Dub ALOCSHellStar SeanieBoxxquiat, Shareef O'Neal
photos by Nathan Groff