STREETWEAR IS DEAD(SERIOUS)

DEAD SERIOUS COLLABORATIONS

We’ve partnered with some friends of the brand for @complexcon to share with you their take on this iconic garment. The LRG DEAD SERIOUS hoody has been an iconic brand staple and an identifiable part of LRG’s design legacy over the last 25 years.

Sean Wotherspoon (Wotherspoon Design)

upcycled denim, canvas, mesh, corduroy + rhinestone teeth "I remember my first time seeing someone wearing the Dead Serious Hoodie. I remember buying my first bootleg Dead Serious Hoodie at the Mall. I remember buying my first REAL one from Social Study in Frederick, MD and now I can say I Remember creating my OWN Dead Serious Hoodie with LRG. CRAZY HOW THE WORLD WORKS!" 

 - Sean Wotherspoon


Desto Dubb (Thats A Awful Lot Of Cough Syrup) 

400 gsm French Terry, Airbrushed Arms, Crackle Screen Print, Hand Laid Pearls and black Swarvoski Micro Crystals  "LRG’s grassroots movement has played a key factor in how I approach my marketing. It’s exciting to join forces for the culture." 

- Desto Dubb


Nicky Diamonds (Diamond Supply)

fabrication not available 

 "LRG and Jonas showed me that I could take Diamond to the next level and do it big. I saw firsthand the influence LRG on numerous up and coming streetwear brands, and the Dead Serious hoodie was symbol of this.”

- Nicky Diamonds


Jay Borley (Lifted Research Group)

heavy weight duck canvas, contrast diamond quilted lining, contrast corduroy welt pockets, chain stitch skeleton, gold embroidered teeth and custom right chest logo plate

Bobby Hundreds  (The Hundreds) 

medium weight fleece, dark reflective bone print + atom bomb screen print

 "I never got to meet Jonas. But I got to meet him through his work. Although LRG and The Hundreds have lived two different timelines, our legacies are intertwined in the culture. Our interpretation of the iconic Dead Serious hoodie memorializes our greatest hits as one. When worlds collide." 

- Bobby Hundreds


Haile Cano  (Round Two)

upcycled canvas, corduroy, mesh + rhinestone teeth

 "Back in 2022 we got the opportunity to come together and work on a collaboration with LRG for ComplexCon in Long Beach, CA. Our Dead Serious Hoodie takes inspiration from one of our fan favorite Patchwork Jackets. It is upcycled with different pairs of Double Knee Pants from our LRG collaboration as well as some Corduroy from another pair of pants from last season! For us, growing up in VA, LRG was the pinnacle of streetwear and it’s an honor to work together again!" 

 - Haile Cano

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Fred Saint Foster (Cease + Desist) 

leather body + all over metallic studs, laser cut metallic grade leather bone applique, red mesh eyes

 "To me, LRG is streetwear royalty. They’ve played a crucial role in the evolution of streetwear, expandingour minds and merging fashion with hip-hop culture. As a kid obsessed with fashion and music, LRG’s designs and campaigns had a huge impact on me. It’s an honor to be part of this project so many years later." 

- Fred Saint Foster

Lifted Research Group 

100% nylon flight satin, contrast diamond quilted lining, specialized oil print skeleton, gold embroidered teeth and custom right chest logo plate

Georrge Olivier  (Half Evil)

heavyweight french terry fleece, silk screen and embroidery