After being recorded outside of a Whataburger in Arlington, Texas, the video of Derrick Lambert went viral and the internet came to his defense. His response "I Ain't Fresh" became on overnight phrase. Lambert took to IG and posted a rebuttal, rocking a new LRG tee and pair of New Balance sneakers.
LRG jumped out ahead of the wave and offered to take DLamb shopping, as a thanks for supporting the brand and using his new platform to share his fresh sense of style with the community. DLamb was fitted up in Dallas, then flown to New Orleans to sit courtside at the Pelicans game.