As we continue to celebrate 25 years of LRG Clothing, we have partnered with Karl Watson and his brand , MAXALLURE, to release an exclusive collection.

24 Years ago, we sponsored our first professional skater, Karl Watson. At that time, we the vision of "hard work ethics and forward thinking designs," but little money to work with.

Karl saw something in LRG and decided to rock with us and grow our skate program from the ground up.


Lifted Research Group is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective". At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs because it is much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above average person.