The Prime (Sapient & Luckyiam) – A Bit Different (2012)

May 15th, 2012

The first stunning visuals from supergroup The Prime’s sophomore effort Fade contains signature sounds we’ve come to expect from Luckyiam and Sapient. Directed by Tim Slusarczyk, “A Bit Different” finds both veteran emcees reintroducing themselves to an audience that has been pining for new music since their critically acclaimed release of One Uppers. Presented over Sapient production that has definite head-nod appeal, braggadocios vocals allow for energetic visuals and a chemistry between Luckyiam and Sapient reminiscent of duos from the golden age of hip-hop. Download a copy of “A Bit Different” here.

Get more Free music and information on The Prime at:
Sapientkills.com
Luckydoot.com

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Series: Through the Mic

May 14th, 2012

For too long, Los Angeles hip hop has been seen as one dimensional ‘gangsta rap.’ With this new series, we’re giving our city’s hip hop artists an amazing platform to show not only our community, but the world, that we have so much more to offer. – Murs-

Through the Mic is a new concert series at LACMA that explores contemporary Los Angeles hip hop, with an emphasis on the diversity of L.A.-based artists. Co-curated by LACMA and hip hop artist Murs, concerts will take place in front of artist Chris Burden’s iconic Urban Lightsculpture on the third Thursday of every month, May through October 2012.

3MG: Murs, Eligh, and Scarub
Thursday, May 17, 2012 | 8 pm
BP Grand Entrance | $10 LACMA Members | $15 General Admission | Tickets: purchase online.

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LRCheeks

May 11th, 2012

LRG and Chocolate skateboards have teamed up for a collabo skateboard deck that highlights shared team rider Chico Brenes. LRCheeks is a nickname that was given to Chico at the Crailtap HQ a few years ago and has stuck with “The Cheeks” ever since. Also with Chico being a team rider for LRG and Chocolate since the beginning of both brands a collaboration board was only a matter of time. The board has both brands well-represented thanks to both companies classic text and logos that bring out the brands classic aesthetics. There is also a limited edition Tee sharing the boards design that will be available only available on shop.l-r-g.com. This collaboration is definitely a must have for any fan of LRG, Chocolate and LRCheeks.

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Summer 2012 | Delivery Two

May 11th, 2012

Grand Tour Tank

47th Dimension Tank Top

COV Chino Short

Children Of Vision Camo Tank

47th Dimension Slim Shirt

Underground Inventive Shirt

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Off the Record: Young Chop | Part Two

May 9th, 2012

In part 2 of our Off the Record series with 18-year-old phenom producer Young Chop, he describes how the viral hit “I Don’t Like” came about – detailing how the chorus, verses and beat came together quickly during a recording session. In addition, Chop reveals insight into the remix of the Chief Keef track that features Kanye West, Pusha T, Jadakiss and Big Sean. Not the type of person to rest on his laurels, Chops remains as focused as ever – knowing that longevity in hip-hop is what separates overnight successes from those with ultimate staying power.

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Florida Tour Video

May 7th, 2012

Billy Marks, Tom Asta, Chico Brenes, Rodrigo TX, Felipe Gustavo, and Tommy Sandoval skate some of Florida’s skateparks.

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Big K.R.I.T. – I Got This

May 7th, 2012

Big K.R.I.T. has always been an artist applauded for just how selective he is in when choosing who he works with – both musically and in other aspects of his life. It should come as no surprise then that in his latest music video for “I Got This,” the Mississippi emcee is seen sporting the LRG Core Collection Cargo Shorts – a staple piece perfect for the upcoming summer season. Support Big K.R.I.T. because his undeniable passion and energy is just like ours.

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Cinco De Mayo

May 4th, 2012

In celebration of Cinco De Mayo – a day full of Mexican heritage and pride – LRG is rolling out a limited edition T-Shirt that will be given to a different lucky person every hour until all twelve shirts are gone. Featuring a classic LRG panda sporting a sombrero and chowing down on bamboo tacos – and inspired by Alberto’s Mexican Restaurant, entry for a chance to win is as simple as filling out a small entry form right here on our blog. ¡Viva Mexico!

~~CLICK HERE TO ENTER~~ Entry is closed.