• LRG Summer 15 - Signals Short Sleeve Knit Tee

    At l-r-g, we explore concepts that inspire incredible products. Thinking about what athletes of the future will wear inspired the design for the Signals Short Sleeve Knit.

    Two layers: poly mesh fabric outer layer, poly jersey fabric underneath; breathable and comfortable during the day or night as a layering piece or by itself. The logo taping at the hem is reflective and reads “LFTD”. Two light grey stripes printed on each sleeve, one thick, one thin.

    Decades from now, sports could be very different. Will sudden death mean the same thing? Will survival be the name of the game? Who will be the victor? Message: Through thick and thin, our roots grow deeper. Brought to you by l-r-g, brand of creative champions.

    The Signals Short Sleeve Knit goes well with Opponent Training Short, Burial Walk Short, and Vampin Sweatshorts.

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  • DJ EFN "Paradise" Feat. Talib Kweli, Wrekonize & Redman

  • LRG Presents: Chris B Murray At Gallery 1988 - ReCap Video

  • Kingston, Jamaica - Capture Land Summer 2015 Lookbook Featuring Chronixx

    A musician since childhood, Chronixx, now in his early 20s, is one of Jamaica’s top reggae artists.

    His debut EP, Dread & Terrible, was released April 2014. Since then, his rise to international stardom has made considerable headway. Chronixx has performed on The Tonight Show Starring Jimmy Fallon, topped the Billboard Reggae chart, toured Europe with his band Zincfence Redemption, and made fans worldwide with the hit song “Here Comes Trouble”.

    We traveled to Jamaica to visit Chronixx and work on some projects together, including, Capture Land, a look book featuring the LRG Summer 2015 Collection.

    To shoot the look book, Chronixx, Teflon, Shaydz, and Jahkime took us to Orange Street’s Rockers International, a record store founded almost 40 years ago by reggae legend Augustus Pablo. His son, Addis, was kind enough to let us in to spend an afternoon listening to classic reggae music on old 45s.

    We also took pictures at 41 Fleet Street, where artists have revived a formerly downtrodden area of Kingston and turned it into a community gathering place. In and around the Orange and Fleet Street neighborhoods, friendly and familiar faces welcomed us into their yards and houses to converse, take pictures, and escape the fierce tropical Sun.

    We are proud to support Chronixx in his mission to uplift the youth and build upon the musical legacy of his forefathers.

    For more information on Chronixx visit chronixxmusic.com, and follow him on Instagram and Twitter
    Photography by Joachim Maquet - @AllEyesOnIt

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  • LRG x Jansport Capsule Preview & Happy Hour at the LRG Treehouse

    Last Friday evening we got together at our L.A. Treehouse with our friends, the folks at Jansport, and we took some time to savor the fruits of our labor. We are dropping a three-part capsule collaboration in the next few weeks. We’ll be releasing more product shots in the upcoming days and weeks ahead.

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  • Chronixx Celebrates Dread and Terrible's 1 Year Anniversary Today

    A year ago today, Chronixx released independently on his label Chronixx Music Group his first official production " The Dread And Terrible Project ". A compilation of 7 tracks and 3 dubs included the popular hits " Rastaman Wheel Out" , " Here Comes Trouble ", " Capture Land " and "Like A Whistle ".

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    The Dread And Terrible Project has been purchased digitally by 14,000 people so far and has been streamed over 2 million times globally.

    Chronixx and Zincfence Redemption has performed all around the Caribbean, North America, Europe, UK, Australia and New Zealand. The Dread And Terrible Tour has been a real success with sold out shows in major cities such as London, New York, LA, Boston, Toronto and Kingston.

    Chronixx and Zincfence Redemption will be back in the U.S. from May 22nd until June 19th for a 24 city tour. They will be performing on major festivals such as Cali Roots (LA), Governors Ball (NY) and Roots Picnic (Philadelphia). In July, the young musicians will return to the UK for a 7 date tour which includes a special outdoor performance in the center of London at The Somerset House on July 12th.

  • LRG X Santa Cruz Shredder

    The innovative and quality-minded folks at Santa Cruz Shredders made a limited edition LRG shredder - Get yours here.

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  • LRG Presents "RE - Illustrated Classics" by Chris B Murray at Gallery 1988

     

    For many of us the Golden Era means hip-hop of the late 80s and 90s, when hip-hop largely transformed from rote rhymes over disco breaks to a more sophisticated, innovative, and sonically diverse genre. The creative evolution during the Golden Era made hip-hop globally influential and deeply impacting upon youth everywhere who grew up listening to it.

    As a young kid in the 90s, Chris B. Murray lived in a small town hundreds of miles upstate from the Golden Era’s fertile crescent, yet he was captivated by its music. Hip-hop became imprinted on Chris’s imagination and worldview. As a teen, hip-hop continued to influence Chris, and when he discovered illustration, he’d sketch his favorite rappers alongside superheroes. Chris found his creative passion in drawing, and left his small town to major in Illustration at the Rochester Institute of Technology.

    As a professional artist, Chris’s work has been featured in globally recognized news and culture publications including The New York Times, and The New Yorker, as well as in niche music publications like XXL. Chris has worked as an illustrator for major studios including Marvel Comics, Avalanche Studios, and Paramount Pictures. In a relatively short career, Chris has won several prestigious awards from the illustration community, and been featured in well-respected galleries in the U.S. and abroad.

    Last Friday marked the opening of “Re-Illustrated Classics. Paying Homage to the Golden Era of Hip-Hop… the 90s”, an exhibit featuring key Golden Era artists, each illustrated in a way that pays tribute to the artists’ unique styles and personas. We sponsored the opening, and joined Chris and a couple hundred guests to check out the exhibit and listen to golden-era classics courtesy of LRG’s resident DJ, Norm Rockwell. We took some pictures at the opening, and chopped it up with the man himself:

    What is it about the Golden Era that makes paying homage important to you?

    CBM: The 90s was a huge part of my childhood and teenage years- everything from movies to comics, and clothes to music. The 90s was my favorite era for most everything. "Re-illustrated Classics" show is my way of saying thank you!

    How do you decide how to depict the artists?

    CBM: It really depends on what mood I'm in when I'm making the work. For some of the artists the concepts are already there for me to execute. For example, Big Pun was a larger-than-life persona for NYC hip-hop in the 90's before he passed. So it was only natural to have him on top of Lady Liberty battling his enemies.

    Have any of the artists seen your work?

    CBM: Yeah definitely. DJ Premier saw it all and loved it. Big Pun’s wife and son (who also raps) saw it and loved it too. A few others saw it and showed love so that's always a great feeling.

    If you were to continue this series depicting current artists, who would you likely include and how would you draw them? Would anyone be wearing a skirt?

    CBM: Haha I'm not in that business of causing any beef...although I used to draw funny rapper images like that back in the day for XXL magazine. I had to terminate one illustration because the artist didn't like being made fun of and threatened to sue the magazine. As for doing another series with current artists, probably not for a while. If I do another collection like this, there's a long list of classic hip-hop artists for me to choose from.

    Lastly, do you have any advice for young creative kids?

    CBM: Work hard, develop thick skin for the criticism and be persistent!

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    Thank you to Chris B. Murray, 1988 Gallery, and everyone who stopped by and showed love. The creativity and aspirations of the Golden Era laid the foundation for positive cultural change we still strive for today. Come support Chris’s exhibit in person at Gallery 1988 (East), located at 7021 Melrose Avenue, Los Angeles, CA 90038.

    If you want to buy any pieces from “Re-Illustrated Classics”, click here.

    Check out Chris B. Murray at chrisbmurray.com, on Instagram, Twitter, and Facebook.

    Check out Gallery1988 at nineteeneightyeight.com, on Instagram, and Twitter

    Photography @ShotbyKevinG

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  • SXSW 2015

    SXSW just ended and as expected it was incredible.

    LRG & Jansport kicked off the SXSW music festival Friday morning with the Kegs & Eggs breakfast party at the Container Bar. Performers, celebs and special guests rolled through this exclusive gifting-suite event and received fresh new releases by both LRG and Jansport. We ate breakfast, hosted an open bar, and listened to sets by DJs and up-and-coming artists.

    Later that day, we hosted the opening of the BEER ‘N TACOS event, two nights featuring the greatest in trap music, all-you-can eat tacos, and enough beer and booze to flood a village. Friday night sets by OG Maco, Migos, and Sauce Twinz set the spot on fire. Saturday night standouts included Casey Veggies, B.O.B., and headliner Kevin Gates. LRG’s own Norman Rockwell held down the DJ booth for several hours on end with trap hits, lonestar favorites and deep reggae cuts. Both Friday and Saturday nights were packed, all the performances were on point, and most importantly, everyone had an incredible time. If you were following us on Snapchat throughout the week, you saw some behind-the-scenes moments and highlights from the events.

    Thank you to: Jansport, Beer N Tacos crew, all of the performers who came through and rocked our parties including Migos, Kevin Gates, Casey Veggies, OG Maco, and the Sauce Twinz. Most importantly thank you to all LRG supporters. SXSW has become a haven for music and creative culture. If you ever get the chance to go, make sure to look out for us. Stay updated on LRG events on Instagram and Snapchat @lrgclothing.

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    Select Photography provided by Elijah Dominique

  • LRG Presents: Re Illustrated Classics by Chris B Murray at Gallery 1988

    This Friday LRG and @Galleries1988 Present "Re - Illustrated Classics" by @ChrisBMurray - Paying homage to the  Golden Era of Hip Hop. Friday March 27th 7-10PM  Gallery1988 East 7021 Melrose Ave, Los Angeles CA 90038 #LRG

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