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Major Minor Button Up

Constructed of Cotton Y/D Poplin featuring a contrasting pattern and single pocket on left chest panel with custom embroidery above pocket.

Children Of Vision Camo Tank

from our Children Of Vision Series. This Tank Top is constructed of Jersey featuring our famous Camo pattern. Logo hits at neckline and hem.

Jack Curtin & Tom Asta for Street League

April 4th, 2012

Visit The Berrics to submit your vote for Jack Curtin and Tom Asta to make it in to the 2012 Selection for Street League. Use the assets below to help us promote.

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Director/DP Kyle Camarillo and the Panasonic AG-AF100

April 3rd, 2012

All the world’s a skateboard to Kyle Camarillo, professional Photographer/Videographer and head of skateboarding media at creative lifestyle clothing company LRG. Having recently purchased an AG-AF100 large imager HD cinema camcorder, Kyle has already shot several commercials with the AF100, using his HPX170 and HVX200A P2 HD handhelds as back-up. The most recent of these, “Letting the Kids Play,” Part 1 and Part 2, pair two actual father-son skateboarding teams in a breezy celebration of a lifelong love of the sport.

The spots, which promote LRG’s line of skating apparel, are utilized both on the company web site and in-store, and also run on skateboarding’s very popular website, theberrics.com. Kyle has just returned from Central America, where he took the AF100 to shoot two big skate demos of the LRG team in Costa Rica and Nicaragua.

“I’ve worked professionally in skateboarding videography exclusively for the last 12 years,” Kyle said. “I’ve been lucky enough to have this take me all over the world and work with the best professional skateboarders. The skateboarding world had been stuck in standard def until about three years ago, but since HD took over the videos that have come out have been the best cinematography we have seen! My own video work has been constantly growing, and now with the AF100 I feel like I have the tools to really create what I want.”

“Trying to make DSLRs work for the past year was a constant struggle,” he continued. “I loved the look but never was happy with the actual video quality. The usual suspects (moire, aliasing, rolling shutter) were always a disappointment when going into editing. When I was introduced to the AF100 by my colleague Ty Evans, I knew I needed to work with it. Delivering the cinematic look I wanted while being an actual video camera was amazing. And the fact that it came from Panasonic was kismet since my bag has held an HVX200 and HPX170 for the past two years.”

Kyle takes “handheld” to a whole new level when he shoots with the AF100 while skateboarding. “Filming while on a board is a huge part of skateboard videography,” he said. “Usually this is when we shoot with a fisheye lens and the skater does a line (a few tricks in a row).

“I also shoot still photos professionally, and I have been able to take all the Nikon lenses in my bag and work with them on the AF100; my 80-200 Nikon lens is on the camera the most. The AF100’s variable frame rate is amazing, especially being able to shoot 1080 24pN at 60fps. My other camcorders can only do that at 720p. Being able to shoot skateboarding like that is perfect.”

Kyle edits on a Mac Pro using Final Cut Pro 7, Adobe After Effects CS4, and Color 1.5.

This article can be seen in its entirety here.

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Vote for Jack Curtin and Tom Asta for Street League Pro

April 2nd, 2012

Go to www.theberrics.com and vote for Jack Curtin and Tom Asta to be the newest Street league Pros!

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Battle At The Berrics – Trent McClung

April 2nd, 2012

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Weekend Buzz with Rob G

March 30th, 2012

This week, Rob Gonzalez and Chad Tim Tim discuss the Dooktionary, crying at Cure concerts, the Steady Eating Crew, meltdowns, the Gorilla skate crew, macing your friends with bug spray and more!

Win prizes from Rob G. & Chad!

How to Enter:
During the Contest Period, watch Weekend Buzz Episode 12 featuring Chad Tim Tim & Rob Gonzalez. Two ways to win: 1) leave a comment below that Ride Channel’s Weekend Buzz episode with a comment giving Rob his own gorilla name 2) leave a comment below that Ride Channel’s Weekend Buzz episode with the best new term for “dooktionary.”

Two comments will be chosen by Gonzalez & Tim Tim as our winners on April 10th and announced on April 13th, 2012 on that week’s episode of Weekend Buzz. Winners will be notified either by e-mail, YouTube comment, video response or private message within seven (7) business days of the end of the contest. Winners will be announced via Ride Channel social media platforms (i.e. Facebook, Instagram or Twitter) once the contest period has officially ended. “Contest Period” and Official Rules stated below.

Prize: One winner will win a LRG package and Blvd skate deck from Rob Gonzalez and the other will win a Chad Tim Tim Element deck and pro model Dekline shoes

Official Rules:
http://www.theridechannel.com/contests/index.html

Share a drink and a few laughs with Rob Brink and Erica Yary as they interrogate your favorite pros for their opinions on the latest skate industry news, gossip and high jinx.

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Skate The Void – A Photo Journal

March 28th, 2012

The Land of the Rising Sun holds a special place in the heart of skateboarders because of the duel nature of its existence. On one hand, the advanced technology allows visitors a chance at seeing some of the most cutting edge products and places that have yet to make it to the States. On the other hand, Japan still maintains an old school vibe – complete with beautiful architecture and a way of treating people that always makes us feel right at home when we visit. Our latest trip was arguably one of the best and most successful we’ve ever had. When it’s time to head back home, the first thing everyone asks is, “when are we coming back?”

Photos By Kyle Camarillo

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Royal Welcomes Miles Silvas

March 27th, 2012

Coming in hot, Miles Silvas is properly welcomed to Royal Trucks.

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Skate The Void – Giveaway

March 27th, 2012

To commemorate the release of Skate The Void, Transworld is giving you the chance to win some new LRG gear. Click here to find out how to enter.

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#LRGflorida | Instagram Recap Two

March 27th, 2012

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#LRGflorida | Instagram Recap One

March 26th, 2012

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