SXSW just ended and as expected it was incredible.
LRG & Jansport kicked off the SXSW music festival Friday morning with the Kegs & Eggs breakfast party at the Container Bar. Performers, celebs and special guests rolled through this exclusive gifting-suite event and received fresh new releases by both LRG and Jansport. We ate breakfast, hosted an open bar, and listened to sets by DJs and up-and-coming artists.
Later that day, we hosted the opening of the BEER ‘N TACOS event, two nights featuring the greatest in trap music, all-you-can eat tacos, and enough beer and booze to flood a village. Friday night sets by OG Maco, Migos, and Sauce Twinz set the spot on fire. Saturday night standouts included Casey Veggies, B.O.B., and headliner Kevin Gates. LRG’s own Norman Rockwell held down the DJ booth for several hours on end with trap hits, lonestar favorites and deep reggae cuts. Both Friday and Saturday nights were packed, all the performances were on point, and most importantly, everyone had an incredible time. If you were following us on Snapchat throughout the week, you saw some behind-the-scenes moments and highlights from the events.
Thank you to: Jansport, Beer N Tacos crew, all of the performers who came through and rocked our parties including Migos, Kevin Gates, Casey Veggies, OG Maco, and the Sauce Twinz. Most importantly thank you to all LRG supporters. SXSW has become a haven for music and creative culture. If you ever get the chance to go, make sure to look out for us. Stay updated on LRG events on Instagram and Snapchat @lrgclothing.
Select Photography provided by Elijah Dominique