As the grand finale to Burton’s annual fall meeting today, the company announced that pro snowboarder John Jackson will now ride for Burton, representing both hardgoods and softgoods. Burton employees, team riders and industry guests were the first to hear the news, breaking out in cheers and applause all around as John joined his fellow Burton pro riders on stage.

John is widely recognized as one of the most dynamic riders in the world and makes it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll Awards, John became the first snowboarder in history to win ‘Video Part of the Year’ twice. And he didn’t stop there. John also took home his second consecutive ‘Rider of the Year’ award. This year, John continues to blow minds with his part in the highly acclaimed movie, Art of Flight.

Now that he’s riding for Burton, John will keep doing what he does best – snowboard and film video parts. Like all Burton team riders, John will also now play an instrumental role in developing and testing Burton product, including Burton’s [ak] outerwear line, Custom series snowboards, SLX boots and Diode EST bindings.

“It’s rad to be a part of such an insane company and team who’ve paved the way in snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to test out some new gear and let ‘er rip. It’s an honor.”

This weekend, John will be celebrating his news by joining the team and the entire company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter.

Welcome to Burton, John!

Source: Transworld Snowboarding

Check out this photo set from The Premier party for “The Art of Flight”, a film produced by Red Bull Media House in association with Brain Farm Digital Cinema. The entire cast of “The Art of Flight” including LRG Team Rider John Jackson gathered to celebrate the premiere. Pick up “The Art of Flight” on Two Disc Collector’s Edition DVD or digital download today.

source: www.yobeat.com

Check out LRG team rider, John Jackson in this teaser from the Upcoming “Art Of Flight.”

The Art of FLIGHT follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP, Mark McMorris and Pat Moore as they dream up new global adventures and progress the sport to unimaginable levels.

Brain Farm has gathered an arsenal of the most advanced and progressive film making technology to bring the masses a snowboarding adventure of epic proportions. Filmed on location in Jackson Hole, Alaska, Chile, Aspen, Patagonia, British Columbia and more, FLIGHT brings the viewer along for the perfect blend of adventure/travel drama and high-energy snowboarding action. The Art of FLIGHT releases September 2011.