• Rokamouth & A La $ole featuring Jean Deaux – Dirty Dancing

    As Pro Era week rolls on, Rokamouth and A La $ole pair up with Chicago's Jean Deaux for "Dirty Dancing."

  • College Drop Out Era Kanye West Ads

    Today marks the 10th Anniversary of Kanye West's Roc-A-Fella Debut, The College Dropout. We've dug into our archives and pulled an ad series from 2003-2004 that LRG did in support of Kanye and his now classic album.

  • Joey Bada$$ – Pantie Raid Pt. II

    Joey Bada$$ kicks of #ProEraWeek with his latest track, Pantie Raid Pt. II produced by Bruce Leekix.

  • J-Dilla: A Box Of Donuts Mix by SKOR72

    Gone too soon, SKOR72 releases a tribute mix for one of the greatest, the late J Dilla. Stream and listen below.

  • House Shoes: The Purest Purist

    LA Weekly recently Highlighted Detroit's own, DJ House Shoes. See excerpts from the article below.

    Since relocating to Los Angeles five years ago, the man born Michael Buchanan has become one of the city's best free-agent acquisitions, regularly spinning at low-key soul wax nights and feverishly crowded beat functions like Low End Theory and the Do-Over. His Twitter bio is mostly accurate: DJ, producer, curator, mentor, assassin. He's the DJ as bruising power forward, adding necessary grit and rarely falling for pump fakes.

    "If you're a DJ and you only play hits, you have nothing to offer. Fuck all the robots. If I go to the club and it's the same as listening to the radio, who fucking cares," Shoes says, sipping a Tsingtao beer at a café a few blocks from his Koreatown home. "I don't give a fuck about turning up. I'll turn your shit off."

    This mentality was finely tuned during the latter half of the '90s and early '00s at St. Andrews Hall in Detroit, the legendary hip-hop mecca graced by every great Motown rapper of the era: J Dilla, Slum Village, Eminem. We briefly talk about the time that he played Tupac's "Hit 'Em Up," stopped the needle, broke the record and put on Notorious B.I.G.'s "Unbelievable." The next week, the club got shot up in retaliation.

    "Love me or hate me, you have to respect me," Shoes, 38, says with a laugh. His head is shaved and his beard is grown out to match his "don't give a fuck" temperament. When he gear shifts between "fuckboy genocide" to talking about his devotion to his two young children, it almost reminds you of Mike Ehrmantraut from Breaking Bad. "All I have is my family and this rap shit," Shoes says.

    View the full article at LA Weekly.

    Photo credit:Leo Docuyanan

  • Vote for CJ Fly - Battle Of The Beats

    Vote for Pro Era member, CJ FLy's single "Do It For The Love" on Hot97's Battle Of The Beats for a chance to get played on air. Click below to place your vote.

  • Logic "24 Freestyle" Feat. QuESt, Castro, and Jon Bellion

    In celebration of Logic's recent 24th birthday Visionary Music Group goes into the studio for "24 Freestyle." The record is produced by 6ix and includes verses from QuESt, Castro, Jon Bellion, and final verse by Logic himself. Logic is set to drop his debut album on Def Jam Records soon.

  • LRG Spring 2014 - Un-Natural Palette Feature

  • LRG Spring 2014 Lookbook - Un-natural Palette

    LRG brings you its Spring 14 lookbook: Un-natural Palette. A broad selection of unique patterns and signature camo prints bring together the colors of the season. The classic Panda and Maple leaf camo prints are featured in updated colorways and are accompanied by a new Wolfland Camo by Tyke. Other standout features include multiple botanical inspired groups, with prints featured on chino pants, shorts, various tops, five panels and bucket hats. The high end low lifes floral print by VIZIE is the ultimate assurance that this delivery is everything but natural.

    Spring Delivery 1 is available now, Spring 2 is dropping this week, and Spring 3 will be hitting retail and shop.l-r-g.com in March.

  • LRG Girls Spring 2014 Preview

    Fresh and bright, obscure and edgy - contrasting dispositions that combine to embody Springtime's wild nature. At Lifted Research Group, imagination and innovation come together to form a collection that's eclectic and contemporary. LRGirls sow seeds of sophisticated mayhem in a wardrobe that's crisp and refreshing: dolmans, boyfriend tees, and delicate tanks. Classic ease mixed with forward styling. Cropped shirts and bold colorways were made for basking in Spring's early sun; edgy burnout jerseys were designed for the kind of mischief that only occurs when the weather gets warm. LRGirls Spring 2014 Collection will be available on 2/14/14.

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