With anticipation of Freddie Gibbs‘ new album dropping soon, we are giving you the first look at the Cold Day in Hell cover art. Freddie teamed up with LRG Artist Driven member, Augor, to create the proper visual of his inspirations from his home town Gary, IN. You can catch Freddie on our L-R Generation tour right now, check for details on our site. Shot out to Augor for the help on the artwork. The album drops October 31st, Halloween.
As the grand finale to Burton’s annual fall meeting today, the company announced that pro snowboarder John Jackson will now ride for Burton, representing both hardgoods and softgoods. Burton employees, team riders and industry guests were the first to hear the news, breaking out in cheers and applause all around as John joined his fellow Burton pro riders on stage.
John is widely recognized as one of the most dynamic riders in the world and makes it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll Awards, John became the first snowboarder in history to win ‘Video Part of the Year’ twice. And he didn’t stop there. John also took home his second consecutive ‘Rider of the Year’ award. This year, John continues to blow minds with his part in the highly acclaimed movie, Art of Flight.
Now that he’s riding for Burton, John will keep doing what he does best – snowboard and film video parts. Like all Burton team riders, John will also now play an instrumental role in developing and testing Burton product, including Burton’s [ak] outerwear line, Custom series snowboards, SLX boots and Diode EST bindings.
“It’s rad to be a part of such an insane company and team who’ve paved the way in snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to test out some new gear and let ‘er rip. It’s an honor.”
This weekend, John will be celebrating his news by joining the team and the entire company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter.
The LR-Generation Tour kicked off this week in Brooklyn, New York. On the bill was 9th Wonder, Rapsody, The Kid Daytona, and Freddie Gibbs, check out this recap video from the event and stay tuned for your chance to win some prizes and get tickets for the next show.
Rob G, Rodrigo Petersen, and Chico Brenes took a trip out to Woodward East this summer. They filmed each other with Rob’s new camera and Rob G put together this edit for you. Check it!
1.Warm up trick:
360 flip 2. Flatground trick:
Nollie frontside heel 3. Thing to get for free:
Travel! 4. Place to travel to:
Just got back from Japan with the LRG crew. Japan is amazing! 5. Person to travel with:
I went to China this summer for a few weeks with Justin Eldridge and Guy Mariano. They were super fun to travel with… also love traveling with the Expedition and LRG crews, and can’t forget my homie Anthony Claravall! 6. Person to play in SKATE:
Chico Brenes 7. Famous Kelly:
R. Kelly 8. Famous female:
Jessica Biel 100% 9. LRG trip:
Every LRG trip is mad fun, but the first LRG china trip we had sticks out the most. That sparked the making of the LRG vid Give Me My Money Chico. 10. Thing about growing up in OC:
Beautiful weather & babes! 11. Question to be asked at a demo:
“What’s your best trick?” 12. Fast food:
Don’t really eat fast food too much but El Pollo Loco is pretty bomb! 13. Not fast food:
This Italian spot in Laguna I always go to when I’m back home called Mangia Bene. 14. Beverage:
Iced coffee 15. Song from a skate video:
Gino Iannucci’s song in Trilogy. Ghostface killah – Motherless Child 16. Recent video part:
Wes Kremer DC part 17. Video part of all time:
Brian Wenning in Photosynthesis 18. Skate videos of all time:
Mouse, Trilogy and Photosynthesis 19. Musical act:
The Bernie? 20. Story from living with Walker Ryan:
On his birthday he came back from the store with a six pack of beer. He was drinking one of them at the house and he looks at me and says, “Dude, check out this new German beer I got. It’s hella good!” He was drinking an O’Douls. 21. Guilty pleasure:
Eating late at night 22. Thing to Tweet:
My instagram photos! (@KellyHart) 23. Thing about So Cal:
A lot of my homies and sponsors are located down here. But most of all, I love this place the most ’cause it’s my home! 24. Skatepark:
Berrics & Santa Ana park 25. Thing about skateboarding:
The fact skateboarding has given me the opportunity to travel to amazing places and meet great people is so tight. But the best thing about skateboarding I think is rolling away from that trick you were trying for six hours straight!